Drink dirty water
If you went to buy water and found that all the water bottles were filled with bad, contaminated water, would you buy it?! of course not
On the contrary, hundreds have bought these bottles!
So what’s the story?!
A campaign launched by UNICEF to raise awareness of the issue of water shortages in many countries. They distributed water refrigerators in the streets with contaminated water bottles inside them without promoting anything and pretending that the matter was normal. To indicate that this water is normal for some poor countries and peoples.
Indeed, the campaign succeeded in drawing people’s attention to the suffering of this group and was able to capture their sympathy.
Thus, interacting with the campaign, whether by donating or reducing the use of plastic bottles to reduce pollution
Using visual technology to attract attention is one of the most important methods of #Gorilla_Marketing
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