“Instead of promoting your product, how about having your competitors do it for you?!”
DHL is a parcel delivery company
It printed the phrase (DHL is the fastest) with secret ink, meaning that the writing appears only in places that are hotter than others, that is, the most lively and crowded places on more than one large package.
Then it agreed with some of its customers to send these packages through DHL and three of its competitors, and it even deliberately sent them through the busiest places, that is, it made employees of the other companies carry a large package with its propaganda printed on it, and then it filmed the transportation process and broadcast these clips on the Internet. .
A large advertising campaign for the cost of transporting three parcels
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