“More important than telling you what’s special about my product is making you feel it.”
This is what Dancing Gras Vans did in London, which is known for offering natural juices and drinks through its trucks roaming the city.
The company designed its trucks to appear as if they were covered with grass on all sides in order to convey the message that its products are fresh and delivered from nature directly to the consumer’s hands.
What the company did helped enhance its brand and message in an intelligent and harmonious manner with its products, without the need to address the consumer directly.
What I did was what is called marketing within the surrounding environment, which is one of the methods of #Gorilla_Marketing
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